PRiZNANJE award for the innovative use of digital communication channels

Communication team of I&F McCann Grupa was awarded for the use of digital media and new technologies in communication. The award-winning campaign was realized for the project Art, the largest virtual exhibition of all time, which was created for the Museum of contemporary art by McCann Beograd.

”This award is recognition for the team and dedicated work of all the colleagues and the Museum of Contemporary Art, which has supported the campaign with confidence. We are always trying to step boldly into the design of communication that is innovative and creative and achieves results. We are proud of powerful ideas that are recognized locally and internationally and which are awarded by the esteemed jury of PRiZNANJE award. This award continues a string of others that we have won in the year our company celebrates 20 years since its founding”, Marija Vićić, Communications Director at I&F McCann Grupa, said.

Recognition awarded by Serbian Association for Public Relations, which this year also marks 20 years of operation. During this year's competition 67 applications in 16 categories arrived at the address of the Association.

I&F McCann Grupa jedan je od vodećih komunikacionih sistema koji 20 godina uspešno posluje u 12 zemlja jugo istočne Evrope i nordijske regije. Naš posvećen tim čini 600 talentovanih profesionalaca, koji svakodnevno sarađuju na integraciji marketinških kampanja, promotivnih aktivnosti, organizaciji događaja, dizajnu, planiranju i zakupu medijskog prostora, PR, produkciji, komunikaciji u oblasti zdravstva, kreiranju TV sadržaja,kao i na svim formama digitalnog marketinga. Agencije koje posluju u okviru I&F McCann Grupe deo su McCann Worldgroup (www.mccannworldgroup.com),jedne od najvećih svetskih agencijskih mreža,osnovane 1902.godine koja posluje u više od 120 zemalja sveta, i u vlasništvu je Interpublic Group (IPG) (www.interpublic.com) sa sedištem u Njujorku.