CEE Regional Officer & Head of Strategic Business Development, EMEA at McCann, John Wright, visited the headquarters of I&F McCann Grupa and the agencies operating in Belgrade, where he met with his colleagues from McCann Beograd, as well as UM and Drive. He familiarized with the market, the potentials of the creative industry in this region of Europe, as well as the business plans of the agencies for the upcoming period. John expressed satisfaction with the creative solutions of the Belgrade McCann team and congratulated on the success achieved by McCann and UM Beograd at the local Effie competition.
As the CEE Regional Officer, John Wright is in charge of better integration of all agencies operating within this agency network, as well as designing and realizing exceptional and efficient creative solutions that will be recognized as such by the most important advertising festivals and clients. Besides the agencies in Belgrade and Zagreb, the agency network McCann Worldgroup Europe has also been declared the most efficient at the European level, therefore this visit is significant to us as it represents recognition for the successful operation of agencies in South East Europe.
I&F McCann Grupa jedan je od vodećih komunikacionih sistema koji 20 godina uspešno posluje u 12 zemlja jugo istočne Evrope i nordijske regije. Naš posvećen tim čini 600 talentovanih profesionalaca, koji svakodnevno sarađuju na integraciji marketinških kampanja, promotivnih aktivnosti, organizaciji događaja, dizajnu, planiranju i zakupu medijskog prostora, PR, produkciji, komunikaciji u oblasti zdravstva, kreiranju TV sadržaja,kao i na svim formama digitalnog marketinga. Agencije koje posluju u okviru I&F McCann Grupe deo su McCann Worldgroup (www.mccannworldgroup.com),jedne od najvećih svetskih agencijskih mreža,osnovane 1902.godine koja posluje u više od 120 zemalja sveta, i u vlasništvu je Interpublic Group (IPG) (www.interpublic.com) sa sedištem u Njujorku.